《經濟學人》、《華爾街日報》推薦、企管研究案例必讀中華民國管理科學學會理事長許士軍、P＆G寶僑家品總經理陸博濤 強力推薦 1956 年，美國每 100 個家庭就有 95 個家庭至少使用一種 P&G 產品。汰漬、Crest 牙膏、象牙香皂、幫寶適、歐蕾、潘婷，這些耳熟能詳的品牌，代表了 P&G 經年累月所建立的強效品牌原則。 你一定聽過這樣一段話： 如果你把公司的大樓和品牌留下來，卻把員工帶走，公司勢必會滅亡。但是，如果你把我們的錢、我們的大樓和我們的品牌拿走，卻讓員工留下來，我們在十年內一定能重建原有的一切。 說這句話的人，就是全球最大廣告主、公司據點分佈 80 國，超過十萬名員工的 P & G 執行長杜普雷。 ◎建立強勢品牌企業的致勝策略－－ P & G 是全球最大且最具影響力的企業之一，也是創造出無數身價幾十億美元品牌，協助許多人改變生活方式的...(展开全部)

From the New York Times bestselling author of Daisy Jones & The Six . . . Four famous siblings throw an epic party to celebrate the end of the summer. But over the course of twenty-four hours, their lives will change forever. Malibu: August 1983. It’s the day of Nina Riva’s annual end-of-summer party, and anticipation is at a fever pitch. Everyone wants to be around the famous ...(展开全部)

During the grand opening celebration of the new American headquarters of an immense Japanese conglomerate， the dead body of a beautiful woman is found. The investigation begins， and immediately becomes a headlong chase through a twisting maze of industrial intrigue and a violent business battle that takes no prisoners.

在线阅读本书 During the grand opening celebration of the new American headquarters of an immense Japanese conglomerate, the dead body of a beautiful woman is found. The investigation begins, and immediately becomes a headlong chase through a twisting maze of industrial intrigue and a violent business battle that takes no prisoners. During the grand opening celebration of the new A...(展开全部)

在线阅读本书 During the grand opening celebration of the new American headquarters of an immense Japanese conglomerate, the dead body of a beautiful woman is found. The investigation begins, and immediately becomes a headlong chase through a twisting maze of industrial intrigue and a violent business battle that takes no prisoners. During the grand opening celebration of the new A...(展开全部)

During the grand opening celebration of the new American headquarters of an immense Japanese conglomerate， the dead body of a beautiful woman is found. The investigation begins， and immediately becomes a headlong chase through a twisting maze of industrial intrigue and a violent business battle that takes no prisoners.

From the New York Times bestselling author of Daisy Jones & The Six . . . Four famous siblings throw an epic party to celebrate the end of the summer. But over the course of twenty-four hours, their lives will change forever. Malibu: August 1983. It’s the day of Nina Riva’s annual end-of-summer party, and anticipation is at a fever pitch. Everyone wants to be around the famous ...(展开全部)

▶▶▶陈楸帆◀◀◀ 科幻作家、编剧、译者、世界科幻作家协会成员、世界华人科幻协会会长。 陈楸帆是当代中国科幻的领军人物之一，毕业于北京大学中文系及艺术系，曾就职于谷歌中国、百度等高新技术公司，对文学、艺术、前沿科技等领域理解深刻。 陈楸帆的作品被翻译为多国语言，在英、美、法、德、日等国皆有出版，斩获中国科幻银河奖、全球华语科幻星云奖、世界科幻奇幻翻译奖等海内外重要奖项二十余次。 《荒潮》是陈楸帆的长篇小说代表作，曾斩获第五届全球华语科幻星云奖长篇小说金奖，以及第二届花地文学榜科幻金奖。2019年，陈楸帆亲自修订《荒潮》，增改98处，作为三部曲的开篇之作。

The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Pr...(展开全部)

An American epic of science, politics, race, honor, high society, and the Mississippi River, Rising Tide tells the riveting and nearly forgotten story of the greatest natural disaster this country has ever known -- the Mississippi flood of 1927. The river inundated the homes of nearly one million people, helped elect Huey Long governor and made Herbert Hoover president, drove h...(展开全部)